Covid has postponed many events, meetings face-to-face and networking opportunities in 2020. Although business cards may seem outmoded and outdated, they are still relevant in today’s marketing, no matter if you’re a sole trader or a global business. The business card is an established social tool for building a new relationship; in fact, 57% of business…

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Apple Releases the ability to personalize your iOS App icons On September 18, Apple released a massive update for the iOS system for the iPhone. Apple iOS 14 brought several improvements and the one that seems to caught everyone’s attention – the ability to change the icons on your phone. The update was not incredibly…

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Creating a successful about us page

10 Key Elements of a Successful About Us page The About us Page is regularly overlooked, however, your About Us page is one of the most important pages on your website, and it’s also likely to be one of the most frequently visited.  Writing an About us page can be hard, and many people can’t…

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Look around the web at company website content, and there is a common theme in the writing:  We are this, We do this, We are different, when what really needs to be said is what is in it for them, Or more importantly from the audience point of view – What’s in it for Me? …

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Your Target Audience is not Everyone One of the most important areas of your business is understanding your target audience. Trying to speak to everyone weakens your message and dilutes your brand without making any impact. Spread your coverage too wide and not targeted to an specific audience will make it hard to pinpoint your…

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