Your Target Audience is not Everyone One of the most important areas of your business is understanding your target audience. Trying to speak to everyone weakens your message and dilutes your brand without making any impact. Spread your coverage too wide and not targeted to an specific audience will make it hard to pinpoint your…

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Fastly becoming a larger and larger market, these DIY Design tools are bringing once ‘designer only’ expertise to a DIY market, delivering quality design to those who no longer need formal training. 

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