Branding & Identity Design

Your Brand is what others say about you when you aren't in the room

Branding is so much more than a logo or a strapline. Creating a strong brand is about giving your business personality and creating a connection with customers. If you’re looking for first-class branding services, and you’re ready to make a splash, Craft Graphic is here to help. Whether you’re a small, medium-sized, or large company, we can transform your business with an innovative, new branding strategy.

At Craft Graphic, we understand the importance of branding, and we use tried and tested techniques, combined with creativity and originality, to achieve incredible results. Your brand isn’t just a name or a logo. It’s an insight into what you do, who you are, and why you’re different to your competitors. Our experienced team can help you showcase your personality, raise brand awareness, create a unique identity, and establish stronger bonds with new and existing clients.

 

Logo-Design

Identity Design

We have a fantastic team of talented brand designers ready and waiting to conjure up incredible ideas and designs for a new or improved logo. Whether you’re a startup, or you feel like it’s time for a logo refresh, we’ll work with you to create a logo that is guaranteed to turn heads.

Market-research

Market Research

Market research plays a critical role in the efficacy and impact of branding and marketing strategies. We use the latest research methods to ensure your brand will appeal to and entice your ideal buyer. 

customer-experience

Enhancing customer experience

We want customers to form a positive association with your brand name and logo, and we have many years of experience in working with businesses across sectors to improve client satisfaction and enhance user experience. Studies show that 90% of customers expect consistency across channels and platforms, and we can help achieve this. From your website and your social media accounts to your logo and the emails you send, we’ll make sure the message is clear.

Brand-awareness

Raising brand awareness

Our branding services are designed to put your business firmly on the map. We’re here to help you shout about your brand from the rooftops and make people aware of your business name and the products and services you offer. Using tried and tested techniques, combined with market research and industry experience and expertise, we will build your brand and show off its unique identity. 

Website-design

Website design

We spend more time than ever online, and it has never been more important to have a brilliant website. Your website should provide useful information, but it should also encapsulate and embody your brand. If your current site is drab or it lacks flair, style, or character, hiring a brand designer is an excellent idea. Our fantastic team is on hand to ensure your website sells your brand in the best way possible.

Our Branding Services

We offer a comprehensive range of branding services, working with clients on an individual basis to establish personal objectives and hit targets. We have extensive experience in all areas of branding, and we can help you with everything from logo design and rebranding to market research and drawing up brand guidelines. We want to help you show off your business in the best possible light and ensure that every potential customer knows who you are and how you can benefit them.

Planning is crucial when it comes to designing and implementing a branding strategy, and we aim to involve every client in the planning stages to get a feel for the company and its culture and ethos. It’s hugely important to us that we understand what makes you tick so that we can convey key messages through our bespoke branding strategy. We take time to get to know our clients, and we work together to draw up proposals and bounce ideas around to achieve optimum results. We want your business to be instantly recognisable, both online and offline, and we want to help you tell your story.

Our Process

We work in a scheduled way against an outlined process, so that all work is monitored and outlined in the brief, for clarity in all involved.

  • Apr 9, 2020

    INITIAL PROJECT DISCUSSION

    Every Project starts with a meeting together, in order to understand from the client their real underlying problem, and their goals. What would make this project successful?

  • Apr 9, 2020

    BRIEF & SPECIFICATIONS

    The project goals and outcome are formalised and agreed upon with the client. This is then formed into a detailed brief, forming a set list of tasks, outcomes, timeframes and milestones for us both to adhere to.

  • Apr 9, 2020

    RESEARCH

    Our Research into the clients market in order to understand where they fit and where they want to be. Researching competition, potential market, visual style, how to stand out etc

  • Apr 9, 2020

    INITIAL DESIGNS

    Initial mockups of potential designs are worked up and presented to the client for discussion and feedback. The outcome is measured against the client and their audience, and the goals outlined. Dependent on the Brief, this feedback may lead to further designs and rounds of changes. 

  • Apr 9, 2020

    FEEDBACK

    Client Input and feedback is important, and so all designs are presented for analysis against the brief, and for analysis from the potential audience.

  • Apr 9, 2020

    APPLICATION

    Once the design is agreed upon and signed off by all those involved. It is ready to be applied to outcomes e.g websites, marketing collateral and promotion material.

  • Apr 9, 2020

    OUTCOME AND FINALISATION

    When everything is signed off, agreed upon and the time is set. It is time for the brand release, and completion of the project. Many Clients are long term and this is only the beginning of us working together.

Craft Graphic are very professional in their approach and more importantly for us spent time understanding our business, our customers and our emerging and potential markets. I have no problem recommending Craft Graphic to any potential clients they may have.