Custom Typeface Design

A custom font can become the cornerstone of your brand

Unconsciously, a font can tell us so much about the businesses around us.  A font or typeface can do everything from representing the brand to increase clarity. It can be a personality or a tone of voice. A custom font ensures that every single message is on brand in every medium.

We are seeing more and more brands taking up the use of Custom font designs, to help keep a consistent style across different media while keeping their brand strong and versatile. Whether this is through a Brand Identity, logos with custom fonts, food packaging with its individual custom typeface or a movie with custom lettering – typography and lettering are being celebrated for its unique ability to convey a message and personality and attract an audience.

 

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Logo-Design

Complete Custom Typeface Design

Building completely unique fonts for your brand. Visual Design from initial sketch design through to vector shapes, through to a unique font design for your unique use.

Market-research

A Wide Range of Styles

Working in a wide range of styles from Hand drawn Sketch Designs, through to Corporate Typefaces. We have designed fonts for a wide range of Typefaces for Sale and for unique uses in brands. Our Fonts have been used in TV Titles, Movies, through to packaging and Books.

customer-experience

Stand out Brand

Custom fonts create unique brands. A brand can stand out from its concept, with the application of a typeface that ties together and underpins all visual designs. Making it simple to apply across multiple platforms, and keep a consistent style.

Brand-awareness

Unique fonts to your company

Custom designs, working with the client from feedback and development, the design is built from the beginning from a brief and requirements of the client.

Website-design

Easy to use and apply

All our fonts are easy to use and to apply to designs.
Full opentype designs, with contextual alternates and custom flourishes. A typeface can be built with your brand in mind, on how it needs to be applied and for multiple uses.

Our Bespoke Font Design Service

A custom typeface can play an important part in a business’s communication and identity. Fonts are more than just letters when a unique typeface can bring a unique voice and identity. Branding can become stronger and easier to apply with a consistent message with a unique font.

At Craft Graphic, have been designing custom fonts for ten years, and have amassed over 50 custom font designs for unique companies and brands and a wide variety directly for sale and increased interest has brought our passion for lettering and typography to a new audience. Our designs range from the hand-lettered sketch styles, through to corporate technical typefaces, and custom designs for companies.

We are proud to have had our fonts and typefaces used in children’s books, corporate identities, packaging and movies, and been contacted to create designs specifically for companies looking to build their own custom typefaces for their brands.

Our Typeface Design Process

We work in a scheduled way against an outlined process, so that all work is monitored and outlined in the brief, for clarity in all involved.

  • Apr 9, 2020

    INITIAL PROJECT DISCUSSION

    Every Project starts with a meeting together, in order to understand from the client their real underlying problem, and their goals. What would make this project successful?

  • Apr 9, 2020

    BRIEF & SPECIFICATIONS

    When the project goals and outcome are formalised and agreed upon with the client. This is then formed into a detailed brief, forming a set list of tasks, outcomes, timeframes and milestones for us both to adhere to.

  • Apr 9, 2020

    RESEARCH

    Our Research into the clients market in order to understand where they fit and where they want to be. Researching competition, potential market, visual style, how to stand out etc

  • Apr 9, 2020

    INITIAL DESIGNS

    Initial mockups of potential designs are worked up and presented to the client for discussion and feedback. The outcome is measured against the client and their audience, and the goals outlined. Dependent on the Brief, this feedback may lead to further designs and rounds of changes. 

  • Apr 9, 2020

    FEEDBACK

    Client Input and feedback is important, and so all designs are presented for analysis against the brief, and for analysis from the potential audience.

  • Apr 9, 2020

    APPLICATION

    Once the design is agreed upon and signed off by all those involved. It is ready to be applied to outcomes e.g websites, marketing collateral and promotion material.

  • Apr 9, 2020

    OUTCOME AND FINALISATION

    Once everything is signed off, agreed upon and the time is set. It is time for the brand release, and completion of the project. Many Clients are long term and this is only the beginning of us working together.

Our Custom Typeface Work

A custom typeface can underpin your brand, bring a voice to all your marketing material and make you stand out for originality. Brands are looking for something to give them the edge, and custom fonts is proving to be something audiences are reacting to.

Craft Graphic are very professional in their approach and more importantly for us spent time understanding our business, our customers and our emerging and potential markets. I have no problem recommending Craft Graphic to any potential clients they may have.