International Property Sales – promoting Luxury Villas & Apartments In Puebla Aida
We were approached by Puebla Aida Developments as part of their Re-Brand for the Property Sales Brand Design to Market and promote the properties to an international audience.
Built over a period of 20 years and completed in 2003, Puebla Aida Mijas is a self-contained development situated within Mijas Golf, just 20 minutes from Málaga international airport and Marbella and 4 km from the sea. The unique, Andalusian style development is perched on a hill providing stunning views across to the sea and the Mijas mountains. It comprises more than 300 individually designed properties, ranging from one to four bedroom apartments and villas, some with their private swimming pool.
Beautiful gardens, fountains, four lovely communal swimming pools with sun decks and loungers connected by a labyrinth of beautiful walkways that truly capture the Moorish character on which it’s styled. Puebla Aida Mijas is perfect both for holiday or year-round homes. Properties have access to gardens and pools. Puebla Aida is located within the picturesque grounds of the Mijas Golf complex with two 18 hole golf courses.
Our Property Sales Design Design Work
We were approached by the team at Puebla Aida who now manage rental and sales in the development, and to help bring an identity to the company, and promote the quiet hidden gem to new audiences.
Working with Property in Mijas since 2014, we worked closely with the team to build a new identity to represent this unique development built in a traditional Andalusian Style and to be easily recognised as the Tower at the centre of the village. We have helped create an easily recognisable brand, aimed at high-end sales, and an online portal, that is seeing increased traffic from both sales and enquiries internationally. Working with them to build a new online portal for the beautiful Spanish Village.
Outcomes & Results
The current solution was outdated, and there was an opportunity to showcase the properties, villas and plots on the site, with a website that incorporated a property portal, with videos, high-end photography and detailed information to allow people to ‘experience’ the property before visiting. The Sales of Puebla Aida on-site Agents a portal to enable them to add quickly, edit and update the site with new plots, properties and news. The international website is appealing to a mix of European markets looking to drive sales, and inform those on holiday looking for a second home or an investment. Identified a changing market, with new interest from Sweden, UK, and Russian market, for both sales and purchases. We have continued to provide:
- Each guide features a detailed bespoke journey through one country, uniquely crafted to enjoy many fantastic sites and locations, guiding the reader through amazing destinations, restaurants and hotels. Filled with insider tips, and designed to avoid the crowds, even at infamously busy tourist sites, each book guides you through a journey usually only possible through booking with bespoke travel companies.
- Identity, Website, Marketing and SEO Services
- Website Design and Custom CMS system
- Branding that is consistent across the development, and sales, from Website, Signage, Billboards, and Marketing Collateral, the Identity system reflects the style and features of the development with the use of the iconic tower it has become instantly recognisable.
- Ongoing SEO and Social Media Marketing to drive sales and enquiries from the local and international market.
- Our work has extended to now being the primary form of Sales enquiries is online, and has seen an increase in audiences interacting, and driving sale enquires across Europe International website audiences, and optimisation across languages.
- Property in Mijas, has grown exponentially with the help of our design services, featuring in TV spots and TV series, and international magazines.
When your company sells to over 15 countries in over 12 languages, the design, graphics, marketing, filming, website and management of digital information tracking is complicated and yet crucial to find buyers for our homes and villas in southern Spain. Craft Graphic has managed all this for us extremely well and quickly over the last 5 years. They have driven no sales from the web to over 40% last year and are on target to increase sales more this year. We highly recommend the Craft Graphic team who are truly professional and yet a pleasure to work with.