Property in Mijas
International Property Sales
Branding, Identity & Marketing
We were approached by the team at Puebla Aida who now manage rental and sales in the development, and to help bring an identity to the company, and promote the quiet hidden gem to new audiences.
Working with Property in Mijas since 2014, we worked closely with the team to build a new identity to represent this unique development built in a traditional Andalusian style and be easily recognised as the Tower at the village centre. We have helped create an easily recognisable brand, aimed at high-end sales, and an online portal, that is seeing increased traffic from both sales and enquiries internationally. Working with them to build a new online portal for the beautiful Spanish Village.
The current solution was outdated, and there was an opportunity to showcase the properties, villas and plots on the site, with a website that incorporated a property portal, with videos, high-end photography and detailed information to allow people to ‘experience’ the property before visiting. The Sales of Puebla Aida on-site Agents a portal to enable them to add quickly, edit and update the site with new plots, properties and news. The international website is appealing to a mix of European markets looking to drive sales, and inform those on holiday looking for a second home or an investment. Identified a changing market, with new interest from Sweden, UK, and Russian market, for both sales and purchases.
We have continued to provide:
- Identity, Website, Marketing and SEO Services
- Website Design and Custom CMS system
- Branding that is consistent across the development, and sales, from Website, Signage, Billboards, and Marketing Collateral, the Identity system reflects the style and features of the development with the use of the iconic tower it has become instantly recognisable.
- Ongoing SEO and Social Media Marketing to drive sales and enquiries from the local and international market.
- Our work has extended to now being the primary form of Sales enquiries is online, and has seen an increase in audiences interacting, and driving sale enquires across Europe International website audiences and optimisation across languages.
- Property in Mijas has grown exponentially with the help of our design services, featuring in TV spots and TV series, and international magazines.